SEO, Ecommerce, Link Building, Website Audits or Articles (69)

Make It Easy For Your Web Site Customer To Do Business With You

February 8th, 1999

Originally published in Madison Business Journal

You compete online against every website that could possibly be of interest to your customers. So how do you satisfy–or better yet–dazzle your customers? Creating a personalized, interactive online experience will pay dividends in customer loyalty. Rise above “data smog” on the Internet to help customers deal with information overload, solve their business problems, and become more productive. Above all, make it easy for them to do business with you.

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Leading New Customers to Your Site to Purchase

Business to Business Marketing on the Internet (IIR) — San Francisco, CA

January 28th, 1999

Seminar by Stephan Spencer

Your online enemy is no longer your competitor, but instead the information glut that fills the Internet. This session will analyze how to rise above this “data smog” to effectively capture the customer’s attention then close the sale.

Using existing customer data to target new customers
The targeted approach to e-mail
The benefits of an interactive site for product testing and demonstration
Case studies of innovative companies succeeding in new business acquisitions

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Personalizing Your Online Catalog

Internet World — Berlin, Germany

May 25th, 1998

Seminar by Stephan Spencer

Customers are starting to demand an online catalog that takes into account their individuality as a customer. As such, the customer can efficiently navigate the catalog with the most relevant products brought to the forefront. This technology can also be used to offer special sales to individual users based on their profile.

We will discuss:

How to monitor and generate reports on customers’ buying patterns, surfing patterns, industry, psychographics, etc.
rules-based personalization vs. collaborative filtering
the latest and best tools and examples of these tools in action

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Linking Your Print Catalog With Your Web Site

Spring Internet World — Los Angeles, CA

March 13th, 1998

Seminar by Stephan Spencer

Imagine a catalog shop in which product managers log onto a Web-based database to change prices, update descriptions and add new items, and that the these changes get propagated to both the Quark Xpress-based print catalog and the online catalog Web pages automatically. In this nuts and bolts session, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.

Database development issues
Synchronizing Quark and HTML
Print and Web “look and feel”

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Linking Your Print Catalog With Your Web Site

Fall Internet World — New York, NY

December 8th, 1997

Seminar by Stephan Spencer

In this nuts-and-bolts tutorial, you’ll see how Quark Xtensions, relational databases and rapid application development tools can support dynamic and real-time updatable catalogs both in print and online.